Retail · Customer experience · AI & AR

The Next Store: When Experience Moves Beyond the Screen

Connect the physical store, the brand story and the possibilities of AI and AR around a meaningful customer encounter.

Alon Melchner · Founder & CEO, Mixed.Place · Futurist, entrepreneur & innovation advisor

Alon Melchner on stage in Las Vegas · Mandalay Bay

What will we explore together?

Customers bring digital habits into a physical store. The store offers its own possibilities: a place, people, products and participation. This keynote explores how to connect them around a real customer need.

Questions we will open up

What role can a store play beyond displaying products?
How can AR help people understand and explore a product in context?
Where can AI support relevant service, and where does human interaction matter?
How can a small experiment test participation and usefulness without promising an outcome?

What will the audience take away?

An opportunity map across the in-store customer journey.
Principles for connecting brand storytelling, space and interaction.
Questions for choosing an initial experiment and defining what to examine.

Connect the topic to your world

The focus can be shaped around food retail, fashion, a shopping center, a showroom or another context. A workshop can develop the conversation around your customer journey.

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More directions to explore

McKinsey, Berlin — a stage conversation and demonstration

Flagship keynote · AI, XR & the physical world

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What happens when AI, digital content and the world around us begin to work together? Explore new possibilities for experiences and business.

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A keynote in China on technology and a changing world

Strategy · Creativity · Action

Innovation Starts with the Challenge

Turn a business challenge into a new perspective, a concept and a focused experiment.

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Hands-on exploration and discussion with a group

HR · Learning · The future of work

People and Organizations in an Era of New Possibilities

An innovation keynote for HR: from employee experience and learning to a culture that makes room for experimentation and change.

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Start with a conversation

How could innovation move your industry forward?

Tell us about your audience, challenge and what you would like to happen after the session. Together we can shape a keynote, workshop or process that fits.

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