Turn a business challenge into a new perspective, a concept and a focused experiment.
Alon Melchner · Founder & CEO, Mixed.Place · Futurist, entrepreneur & innovation advisor
An impressive idea needs a real need. Meaningful innovation starts by asking what we want to change: an experience, a behavior, a process or a value proposition.
Alon shares a way of thinking that connects strategy, creativity and technology. Examples and short thought exercises show how reframing a challenge can lead to a very different solution.
Using a need such as engagement at an exhibition or access to employee knowledge, we explore how to reframe the question, develop alternatives and decide what a first experiment should teach us.
The keynote can use an organizational challenge shared in advance and lead into a team workshop. Examples are tailored to the industry and participants’ roles.
What happens when AI, digital content and the world around us begin to work together? Explore new possibilities for experiences and business.
Explore the keynote
Connect story, participation and technology to create meaningful encounters between brands and people.
Explore the keynote
An innovation keynote for HR: from employee experience and learning to a culture that makes room for experimentation and change.
Explore the keynoteTell us about your audience, challenge and what you would like to happen after the session. Together we can shape a keynote, workshop or process that fits.
