Tourism · Culture · Visitor experience

When a Place Comes Alive: The Future of Visitor Experience

How AI, augmented reality and storytelling can connect people with the places, cultures and stories they encounter.

Alon Melchner · Founder & CEO, Mixed.Place · Futurist, entrepreneur & innovation advisor

Alon Melchner speaking — archival photograph — From Alon Melchner’s speaking archive

What will we explore together?

A place holds more than a position on a map. It holds stories, memories and people. This keynote explores how a digital layer can help visitors discover a place and participate in its story while remaining connected to the physical setting.

Questions we will open up

How can site information become a story visitors want to participate in?
What could a digital guide understand about the location and a visitor’s questions?
How can a route, character or task support attention to the actual surroundings?
What should accessibility, language, information accuracy and operations checks cover?

What will the audience take away?

A framework that starts with the place and the visitor.
Ways to connect storytelling, AI and AR along a route.
Questions for choosing a pilot suited to the location and its infrastructure.

Connect the topic to your world

The session can focus on a city, heritage site, museum, hotel or route. A follow-on workshop can map the visitor journey and shape an initial experiment.

Explore a follow-on workshop Explore advisory

More directions to explore

McKinsey, Berlin — a stage conversation and demonstration

Flagship keynote · AI, XR & the physical world

The Next Era: When the Future Moves Beyond the Screen

What happens when AI, digital content and the world around us begin to work together? Explore new possibilities for experiences and business.

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Strategy · Creativity · Action

Innovation Starts with the Challenge

Turn a business challenge into a new perspective, a concept and a focused experiment.

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Hands-on exploration and discussion with a group

HR · Learning · The future of work

People and Organizations in an Era of New Possibilities

An innovation keynote for HR: from employee experience and learning to a culture that makes room for experimentation and change.

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Start with a conversation

How could innovation move your industry forward?

Tell us about your audience, challenge and what you would like to happen after the session. Together we can shape a keynote, workshop or process that fits.

Let’s shape your session