Connect story, participation and technology to create meaningful encounters between brands and people.
Alon Melchner · Founder & CEO, Mixed.Place · Futurist, entrepreneur & innovation advisor
Brands meet people in stores, at conferences, on phones and in public spaces. Each encounter is an opportunity to give the person an active role in the story.
The keynote examines how interactive experiences, play, AI and AR can serve marketing and service goals. Alon connects strategic planning with the details that influence real participation.
What changes when an exhibition visitor receives a mission, a customer can visualize a product in their own space, or an audience can talk with an on-screen character? We examine the concept and conditions for making it useful.
Focus on retail, exhibitions, visitor centers, service or a campaign. Project examples are presented with their context and intended role, without unsupported performance claims.
What happens when AI, digital content and the world around us begin to work together? Explore new possibilities for experiences and business.
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Turn a business challenge into a new perspective, a concept and a focused experiment.
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An innovation keynote for HR: from employee experience and learning to a culture that makes room for experimentation and change.
Explore the keynoteTell us about your audience, challenge and what you would like to happen after the session. Together we can shape a keynote, workshop or process that fits.
