Challenge
How do you transform a traditional supermarket loyalty promotion into an ongoing entertainment experience that encourages collecting, repeat purchases, and long-term customer engagement?
CLIENTMigros
MIGROS -AR loyalty, AR collectable campaign
An augmented reality collectibles ecosystem that transformed traditional loyalty stickers into interactive sea creatures, games, battles, and immersive retail experiences across stores and shopping centers.
Strategic Snapshot
Solution
Mixed.Place created an augmented reality collectibles ecosystem that brought sea creature stickers to life, allowing customers to collect, interact, combine, and battle characters while extending the experience across mobile devices, stores, and shopping centers.
Results
Created a connected loyalty ecosystem where every purchase unlocked new content, interactions, and experiences, extending customer engagement far beyond the checkout process.
Overview
Migros wanted to transform a traditional loyalty promotion into a richer and longer-lasting customer experience that would engage families both inside and outside the supermarket.
Mixed.Place developed an augmented reality collectibles platform centered around a world of animated sea creatures. Customers received collectible stickers through purchases and could unlock corresponding digital characters through a dedicated mobile experience.
Each collectible could be brought to life in augmented reality, allowing children and families to interact with animated underwater creatures in their homes, schools, parks, and everyday environments.
As collections expanded, users could combine multiple creatures, unlock interactions between characters, trigger battles and animations, and build increasingly complex digital experiences.
The campaign extended beyond the mobile experience into physical retail environments. Interactive installations and digital displays were deployed in stores and shopping centers, creating additional touchpoints that encouraged participation, collection completion, and repeat engagement.
The result was a multi-layered loyalty ecosystem that connected purchases, collecting, gameplay, augmented reality, retail media, and family entertainment into a single continuous experience.