Challenge
How do you transform a traditional supermarket collectibles promotion into a long-term loyalty experience that drives repeat purchases and deeper customer engagement?
CLIENTBILLA (REWE Group)
BILLA Dino World AR Collectibles Campaign
An augmented reality loyalty campaign that transformed traditional dinosaur sticker collecting into an immersive digital experience, encouraging repeat purchases and long-term customer engagement.
Strategic Snapshot
Solution
Mixed.Place created an augmented reality collectibles platform that connected physical dinosaur stickers with realistic 3D digital dinosaurs, allowing customers to build, expand, and personalize their own interactive AR dinosaur worlds.
Results
Transformed a traditional loyalty promotion into an immersive collectible ecosystem that encouraged repeat purchases, deeper customer engagement, collection completion, and long-term interaction with the brand.
Overview
BILLA, part of the REWE Group supermarket network, wanted to elevate its traditional loyalty promotion and create a more engaging experience for families and young customers.
The campaign combined physical dinosaur sticker collectibles with an immersive digital augmented reality platform. Customers received collectible dinosaur stickers with qualifying purchases and could unlock matching digital dinosaurs through unique codes provided at checkout.
Each collected dinosaur became a realistic 3D AR creature that could be placed anywhere in the real world. Participants could build their own dinosaur collections, create immersive prehistoric environments, and interact with their creatures at real scale in homes, gardens, parks, and public spaces.
The more customers collected, the larger and more valuable their digital world became. Completing collections unlocked exclusive and legendary dinosaurs, encouraging repeat purchases and long-term engagement.
The campaign was supported through in-store branding, packaging, checkout integration, promotional materials, and mass-media advertising, transforming a traditional supermarket promotion into a highly engaging loyalty ecosystem.