Challenge
Create excitement and engagement around Tuborg's new bottle launch while encouraging consumers to interact with the brand, participate socially, and spend more time engaging with the product experience.
CLIENTTuborg
Tuborg AR Bottle Challenge
An augmented reality and web-based multiplayer experience designed to increase engagement with Tuborg's new bottle launch through competition, rewards, and social interaction.
Strategic Snapshot
Solution
Mixed.Place developed an augmented reality brand activation that transformed the launch of Tuborg's new bottle into an interactive gaming experience. Players competed by throwing virtual rings onto the bottle in AR, while a complementary web-based version allowed users to challenge friends remotely and continue engaging with the campaign beyond the physical venue.
Results
Turned a product launch into a competitive social experience, increasing brand interaction, encouraging repeat participation, and creating stronger engagement through play, rewards, and peer-to-peer challenges.
Experience Highlights
Overview
Tuborg wanted to create a memorable product launch experience for its new bottle design while increasing consumer engagement with the brand.
Mixed.Place developed an interactive gaming experience that transformed the new Tuborg bottle into the center of a fun and competitive challenge. Players were invited to throw virtual rings into the bottle using augmented reality, creating an experience that could be enjoyed directly inside bars and entertainment venues.
To expand participation, the concept was also developed as a web-based 3D experience. Players could access a virtual environment, play the same challenge online, and invite friends to compete against each other remotely.
The campaign combined product awareness, social interaction, competition, and rewards into a single experience. Participants could challenge friends, compare results, and compete for branded prizes, including a Tuborg mini refrigerator.
By blending physical and digital experiences, the campaign created a stronger connection between consumers and the product while generating significant engagement around the launch.