Challenge
How do you transform a complex technology exhibition booth into a memorable, immersive, and highly engaging customer journey that communicates innovation in a simple and experiential way?
CLIENTAmdocs
Amdocs South Africa Immersive Exhibition Costumer Experience
An immersive AR exhibition experience transforming a technology trade show booth into an interactive smart tourism and communication storytelling journey.
Strategic Snapshot
Solution
Mixed.Place developed a location-aware augmented reality exhibition experience that integrated AI-guided storytelling, smart tourism simulations, interactive holographic content, social engagement, and real-time synchronization between tablets and giant presentation screens. Visitors explored immersive experiences connected to South African tourism, communication services, smart city technologies, safari adventures, underwater experiences, and interactive AR moments embedded directly into the physical booth environment.
Results
Created a highly memorable and immersive exhibition environment that increased visitor engagement, booth interaction time, social sharing opportunities, lead generation potential, and audience participation through interactive storytelling and spatial AR experiences.
Experience Highlights
Overview
Amdocs wanted to create a next-generation exhibition experience in South Africa that would demonstrate its advanced communication technologies through immersive storytelling rather than traditional presentations.
Mixed.Place transformed the booth into an interactive AR-powered journey where visitors could explore smart tourism scenarios, communication services, and connected experiences through a guided spatial narrative.
Visitors received tablets that unlocked location-aware augmented reality experiences throughout the booth. A virtual AI guide introduced different interactive moments, helping visitors discover how Amdocs technologies support tourism, smart cities, digital communication, and connected services.
The experience combined physical booth architecture with digital layers of immersive content, including safari adventures, underwater experiences, holographic storytelling, social sharing moments, and interactive AR photo opportunities with virtual wildlife.
All interactions were synchronized with large presentation screens, allowing surrounding audiences to experience the journey together in real time.
The project demonstrated how exhibitions can evolve from static product displays into fully immersive storytelling environments that attract attention, educate audiences, generate leads, and create memorable brand experiences.