Challenge
How do you communicate the value of enterprise productivity technology in a fast, engaging, and emotionally memorable way within a crowded international exhibition environment?
CLIENTNICE
NICE Las Vegas Gamified Productivity Experience
An interactive AR exhibition experience designed to demonstrate how NICE technologies enhance employee productivity, simplify task management, and improve operational performance through gamified storytelling.
Strategic Snapshot
Solution
Mixed.Place developed an interactive augmented reality game experience where participants used a tablet to complete virtual tasks projected onto a physical exhibition wall. Visitors attempted to complete as many tasks as possible within 30 seconds by throwing NICE-branded digital elements into AR targets appearing across the wall. After experiencing the challenge manually, the system activated the “NICE productivity enhancement mode,” dramatically increasing the participant’s ability to complete tasks and visually demonstrating the impact of NICE technologies on employee performance and operational efficiency.
Results
Created a highly engaging exhibition attraction that transformed abstract enterprise software capabilities into a fun, memorable, and easy-to-understand interactive experience, increasing booth engagement, emotional connection, and message retention among enterprise decision makers.
Experience Highlights
Overview
At a major international event in Las Vegas, NICE wanted to showcase how its technologies improve employee productivity and operational performance.
The challenge was finding a simple and engaging way to communicate a complex enterprise message to a diverse audience of executives, managers, and decision makers within a busy exhibition environment.
Mixed.Place created an augmented reality gamified experience combining physical booth design, interactive storytelling, and real-time user interaction.
Participants used tablets to interact with a physical branded wall where virtual AR task targets appeared dynamically in space. Using gesture-based interaction, visitors attempted to complete as many tasks as possible within a limited timeframe.
Initially, participants were only able to complete a small number of tasks manually. Once the NICE productivity system was “activated,” the experience dramatically amplified their performance, allowing them to complete significantly more tasks within the same amount of time.
This simple but highly effective interaction transformed an abstract technological concept into a clear emotional experience that demonstrated the value of NICE systems through participation rather than explanation.
The experience generated strong audience engagement, encouraged social interaction, created memorable moments within the booth, and helped communicate enterprise value in a highly accessible and entertaining format.